The most effective way to grow on any platform is to study what is already working. But looking at raw view counts can be misleading—a video with 1 million views isn't impressive if the channel usually averages 2 million views.
That's where Outlier Videos come in.
What is an Outlier Video?
An outlier video is a piece of content that performs significantly better than the creator's average baseline.
For example, if a creator usually averages 10,000 views per video, but suddenly posts a video that gets 100,000 views, that video has an Outlier Score of 10x.
This indicates that the video succeeded because of its specific topic, hook, or format, rather than just the creator's existing audience size. Studying these videos is the secret to finding highly viral concepts.
Using the Outlier Score
CreatorBerry automatically calculates the Outlier Score for every single video in your feed.
When you browse your Video Research feed, you can use the Score Filter (e.g., Set Min: 5x) to instantly strip away all average-performing videos and only look at the proven, highly viral concepts in your niche.
Outlier Badges
To help you quickly identify the magnitude of a viral video while scrolling, CreatorBerry applies color-coded badges to videos based on their Outlier Score:
- 2x - 5x (Sky Blue): A solid hit. The video performed well above average and is worth noting.
- 5x - 10x (Amber): A massive success. The format or topic here strongly resonated with a broader audience.
- 10x+ (Gradient): A true viral anomaly. This video completely broke out of the creator's usual reach. These are the goldmines you want to analyze deeply using the Scriptwriter and Analysis tools.